Effective Strategies in Using Youtube As A Learning Medium

Abstract

YouTube has evolved into a highly influential digital learning platform in the world of education. The aim of this article is to discuss effective strategies for utilizing YouTube as a learning medium through a comprehensive literature review. The focus of the discussion includes four main aspects: (1) criteria for selecting effective YouTube content, including the credibility of content creators, relevance to the curriculum, production quality, and level of interactivity; (2) implementation strategies such as the flipped classroom approach and the use of structured playlists; (3) challenges in utilizing YouTube along with their solutions; and (4) the impact of using YouTube on student motivation. The findings indicate that YouTube can be a highly effective learning medium when managed with the right strategies, despite challenges such as advertisements and content quality issues. This article provides practical recommendations for educators to maximize the potential of YouTube in education.